We helped The Penny Hoarder pivot into high-value credit card and loan content, restructure their existing library, and scale production with 40+ writers to drive traffic from 550k to 700k a month and supporting $21.6M in affiliate revenue.
Situation
The Penny Hoarder needed to shift its content strategy from broad saving and side-hustle topics to higher-value credit card and loan content as economic conditions changed. Their existing articles were organized around outdated themes and could not support the new category structure.
Task
The goal was to reposition the site around credit cards and loans, reorganize legacy content into a new framework, and create enough new material to compete with established publishers in this space.
Action
We produced detailed content briefs and managed a team of more than 40 freelance writers to generate high-quality articles within a three-month time frame. We also restructured the existing content library so the new credit card and loan topics had a clear and authoritative category foundation.
Result
Monthly traffic increased from 550,000 to 700,000. The updated content strategy supported $21.6 million in affiliate ad revenue and positioned the site as a stronger competitor in lucrative financial categories.
