We helped Weiss Ratings consolidate two separate websites, migrate legacy content into a unified structure, and launch a new platform that exceeded the combined organic traffic of both original domains within six months.
Situation
Weiss Ratings operated two separate websites with overlapping content and legacy architecture, and both needed to be merged during a major redesign and platform change.
Task
The objective was to migrate all high-value pages, preserve traffic and backlinks, and redirect the sunset domain into a unified site without losing organic visibility.
Action
Both sites were fully crawled, mapped, and evaluated, then combined into a single sitemap. Each page on the sunset domain received a one-to-one redirect to its new destination, and all content was migrated to the new CMS.
Result
Within six months, the new site surpassed the total organic traffic previously generated by the two standalone websites, demonstrating a successful consolidation and clean migration.
