We helped Cerebral increase organic visibility for its ADHD diagnosis tool by resolving major technical issues, strengthening entity signals, and rebuilding trust around therapy-focused services, resulting in significant gains in clicks, impressions, and recognition as a 2025 US Search Awards finalist for Best Use of Search – Health.
Situation
Cerebral’s website faced declining visibility due to technical issues from a previous migration, inconsistent content performance, and weak entity signals that made it difficult for search engines to understand the brand and its mental-health services.
Task
The objective was to improve organic traffic to the ADHD diagnosis tool, strengthen credibility for therapy-related queries, and create a unified, trustworthy structure that supported long-term visibility.
Action
We segmented all content into performance quadrants, redesigned article templates for clarity and trust, expanded structured data, fixed thousands of JavaScript redirect errors, and executed entity-building efforts including a new Wikipedia page and improved brand schema.
Result
Clicks and impressions increased significantly across target pages, the ADHD tool exceeded all performance goals, and the brand earned a Google Knowledge Panel—contributing to the campaign being shortlisted for the 2025 US Search Awards in Best Use of Search – Health.
