Overview
As Google’s technology becomes more sophisticated at understanding online content, so must the strategies that drive results.
1. Optimize Existing Content
Analyze and optimize existing content to align with the latest industry best practices.
2. Improve Website Authority
Attribute content to credible sources of the content to showcase expertise and build trust and authority.
3. Identify Opportunities
Recommend new content ideas based on third-party data, including search volume and keyword difficulty.
4. Improve Internal Linking
Help Google better understand site structure by enhancing internal linking across existing content.