Overview
Word of mouth is the most effective form of marketing. Link building is the closest equivalent in Google’s ecosystem.
1. Source Link Opportunities
Network with publications to secure relevant geographic and topical link placements.
2. Connect With Media Outlets
Identify opportunities to add value to publications through comments and insights to build brand authority.
3. Disavow Toxic Backlinks
Review existing backlinks to identify and remove unhelpful or harmful links that could impact performance.
4. Facilitate Paid Opportunities
Curate and present opportunities to acquire additional links through paid placements.