We helped RKC.me implement a unified SEO strategy across two of its flagship publications, I Love the Burg and That’s So Tampa. The engagement focused on clarifying content structure, aligning publishing workflows with search demand, and improving visibility across priority local lifestyle and news categories. Within five months, the combined network recorded increases in impressions, clicks, and organic pageviews.
Situation
RKC.me’s publisher network operated two high-volume regional sites with strong brand recognition but no unified SEO framework. Content decisions were primarily editorial, category structures were inconsistent, and internal linking patterns did not support discovery. Both sites produced significant content volume but lacked the search alignment required to convert it into sustained organic visibility.
Task
The objective was to create a network-wide SEO strategy that aligned both sites around shared content themes, keyword structures, article templates, and publishing workflows. This included creating topic clusters, refining categories, strengthening article-level optimization, and improving internal pathways so search engines could better understand and rank the content library.
Action
We built a repeatable SEO system for both sites: research-backed content theming, search-aligned publishing guidelines, internal link mapping for local categories, and technical recommendations for URL hygiene and template improvements. Editorial teams adopted new workflows, enabling more consistent optimization across both sites without slowing content production.
Result
Between September 2020 and February 2021, the publisher network improved visibility and engagement across both domains. Combined impressions increased as the content footprint grew, clicks rose as articles better matched search intent, and organic pageviews increased across both sites as readers accessed more search-discovered content.
