Napa, California — Chris presented “How Scalable Content Processes are Paving the Way for AI Takeover,” explaining how enterprise production systems enabled AI to replace legacy SEO writing and why tying topics and outputs to real products and real people is the only durable moat.

Wellington, FL — Chris spoke to local SMBs on SEO-focused marketing solutions at the chamber’s candidate debate event featuring Congresswoman Lois Frankel and Dan Franzese at The Wanderers Club.

Wellington, FL — Chris spoke at the chamber’s annual board installation luncheon, presenting practical marketing solutions for local SMBs. The event brought together more than 100 members at the Palm Beach International Equestrian Center for a combined installation ceremony and live show jumping program.

This webinar explored why digital marketing continues to be one of the fastest-growing and most accessible career paths. The session walked through the evolution of the field, the rising demand for digital marketers, and the breadth of roles across SEO, PPC, social media, email, and analytics. Attendees also learned the technical and soft skills needed to succeed and how structured training programs help new professionals enter the industry with confidence.

This webinar introduced students to the foundations of social media marketing, beginning with the evolution of social platforms and the shift toward user-generated content. It covered key platform statistics, the differences between organic content and paid ads, and examples of effective campaigns. The session concluded with a structured approach to building a social media strategy using audience definition, SMART goals, and actionable planning.

This workshop introduced participants to the fundamentals of digital analytics, including how website data is collected, processed, and turned into actionable insights. The session covered Google’s core data tools such as Analytics, Alerts, Keyword Planner, and Trends, and demonstrated how each supports audience understanding and decision-making. Attendees also learned how to map customer journeys and tell clear, persuasive stories using data-driven narratives.

This session introduced students to the foundational mechanics of SEO, including how search engines crawl, index, and rank content. It covered keyword research methodologies, short-tail vs. long-tail intent, and the core components of on-page, off-page, and technical SEO. The presentation concluded with a structured approach to conducting SEO audits and building an initial SEO strategy framework.