Made Ya Click! Shortlisted for the 2025 US Search Award for Best Use of Search – Health (SEO)
Made Ya Click! has been shortlisted for the 2025 US Search Award in Best Use of Search – Health (SEO) for its work with Cerebral, a leading provider of online mental health care. The nomination recognizes the depth, rigor, and technical precision behind a campaign centered on increasing visibility and engagement for Cerebral’s online ADHD assessment tool.
The shortlisting highlights a high-stakes, multi-layered initiative that combined retrieval-era strategy, technical fixes, entity optimization, and content improvements—demonstrating how well-executed search work can drive measurable outcomes in YMYL categories.
A Collaborative Project With Cerebral’s Marketing Team
This campaign began through an introduction from Melissa Sharma, Cerebral’s Head of Marketing and a long-time colleague. Melissa brought Made Ya Click! into the project to address a set of challenges that required a blend of technical expertise and high-level search strategy. Her leadership and trust were instrumental in creating an environment where innovative approaches to search, content, and UX could move quickly.
The collaboration centered on a clear goal: grow organic traffic to Cerebral’s ADHD assessment tool and strengthen the brand’s overall search visibility. At project start, the tool received around 500 monthly organic clicks, with a target of 800 within six months.
Retrieval-Era Search Strategy in Action
Achieving the project’s goals required a comprehensive plan aligned to modern search systems. The work included:
- Entity development: Strengthening Cerebral’s search identity through consistent metadata, schema improvements, brand clarification, and supporting assets that helped Google better understand the organization.
- Technical SEO repairs: Resolving long-standing redirect issues, optimizing rendering paths, expanding structured data beyond basic article markup, and ensuring system stability across the site.
- Content segmentation: Evaluating all existing mental-health-related content through a performance matrix that combined engagement metrics with SEO indicators, allowing for precise prioritization and decision-making.
- Template and UX enhancements: Reducing hero heights, improving readability, adding medical reviewer bylines, and ensuring content met user expectations for clarity, authority, and trustworthiness.
- Supporting content creation: Bolstering the ADHD assessment tool with optimized pages for related mental health topics to solidify topical depth and improve internal linking relevance.
This work reflected retrieval-era SEO fundamentals: alignment to user needs, clarity of purpose, entity strength, and systematic reinforcement across the domain.
Strong Measurable Results
Between February 15 and June 15, 2025, the campaign delivered significant gains:
- 3,200+ additional organic clicks across targeted content and tool pages
- 2.76 million additional impressions sitewide
- Growth of the ADHD assessment tool from 2,651 to 4,160 organic clicks
- Impressions increasing from 326,754 to 491,751 for the tool
- A new Google Knowledge Panel, confirming improved entity understanding
These outcomes far exceeded the original target of 800 monthly organic clicks and positioned Cerebral’s tool as one of the most visible and trusted resources for individuals seeking clarity on ADHD symptoms.
A Recognition of Technical and Strategic Excellence
Reflecting on the nomination, Chris Levy shared:
“I’m excited to share that I’ve been shortlisted for the US Search Award in the category Best Use of Search – Health (SEO) for my work with Cerebral.
A huge thank you to Melissa Sharma and the incredible team at Cerebral for their forward-thinking approach to search marketing, which made this recognition possible.”
On September 17, 2025, Chris Levy attended the US Search Awards ceremony in New York City, representing both Made Ya Click! and the collaborative work behind the nomination.
Looking Ahead
The shortlisting underscores what matters most in modern search: clarity, trust, technical accuracy, and meaningful collaboration. For Made Ya Click!, it represents a milestone—and a blueprint for future work with organizations pushing for meaningful, user-first digital experiences.
