We helped Wisconsin Auto Title Loans improve visibility in competitive loan markets by securing the reviews and trust signals needed to rank in Google’s local results, driving more store visits and inbound calls across multiple states.
Situation
Wisconsin Auto Title Loans operated in a high-interest lending category that Google treats with skepticism, and the brand struggled to gain visibility for competitive keywords such as “title loans” and “payday loans.”
Task
Most target searches triggered the local map pack, which required strong review signals to compete. The challenge was to improve trust indicators for an industry that faces negative perception and strict search scrutiny.
Action
We worked closely with the client to coordinate legitimate customer reviews across multiple states and hundreds of store locations, ensuring consistent coverage and compliance with Google’s guidelines.
Result
The business achieved top rankings in both organic results and the local map pack for key markets, leading to measurable increases in store visits, inbound calls, and overall customer engagement.
